Ds Nintendo Lite

By Sheena Vc

The DS Nintendo Lite is a dual screen easily manageable gaming console which can be carried about in hand. It is product developed and manufactured by Nintendo Corporation having a strong hold in the video game industry. It is a slimmer and brighter version of the DS Nintendo with a more lightweight design which is more aesthetically appealing and glossy looking, styled more on the Game Boy Advance SP and to appeal to wider commercial audiences. Technically the DS Lite is not much different from the earlier DS Nintendo but still variant enough in many aspects. You could say it is an improved version of the ds Nintendo games.

It was officially launched in January 2006 and the demand was overwhelming. Subsequent releases were made in Australia, North America, Europe, New Zealand, Singapore and certain regions of South America, the Middle East, and East Asia. The sales have touched 84.49 mullion units worldwide. Just volume of sales itself will speak for the popularity the Nintendo products claim. The Nintendo has there own special touch from introduction of a product to the quality of the product it makes available. The Nintendo has its own breed of fan followers to keep them alive for a long time to come. They do market a product well and take all precautions to see they are well accepted by the masses and it reaches the right hands to give them credit.

It is tuned to receive Wi-Fi signals from other DS lite, Wii systems and access points of Wi-Fi. It is just 2.9 inches tall, 5.2 inches tall and 0.85 inches wide. Its top screen is back lit with a three inch TFT color LCD and a transparent analog touch screen. It has a wireless range of thirty to hundred feet. It has a unique feature of embedded Pictochat software which allows up to sixteen users within local range of one another to chat at once, embedded clock, date and alarm and touch screen calibration. The Nintendo DS Lite was launched in three colors Crystal White, Ice blue and Enamel Navy with other colors to follow soon.

Limited editions of the DS Lite were announced in July, 2006 and released in conjunction with the Final Fantasy III remake in Japan. Pokemon Daisuki club edition was introduced in conjunction with the legendary Pokemon diamond and pearl. This is Nintendo’s special way of marketing their product.

These limited editions were released to capitalize on the huge popularity of the earlier released gaming systems and were considered a master stroke in the marketing strategy of the company which resulted in the sales surging to unbelievable heights and establishing Nintendo DS systems as the premier gaming system in its genre. What this brought about is a new style which many other companies soon adopted. It wouldn’t be surprising or rather one could expect Nintendo company to come up with yet another unique strategy to pull the masses. With Nintendo innovation is the watchword both with its marketing strategy as well as its product.

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